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Med spa marketing · by an esthetician

Med spa marketing built by an esthetician,
for estheticians.

Local presence, patient reviews, and AI-powered automations that bring new patients in. Everything custom — nothing templated.

Book a conversationSee client results
001 / The Work

We handle the marketing. You run the chair.

The digital presence that brings patients to you — built specifically for aesthetic practices. We keep you active everywhere your patients look: Google, Facebook, and Instagram.

Velvet Local keeps your Google Business Profile, Facebook, and Instagram active
01

Local search presence

We build and manage the Google Business Profile and local SEO that put your practice in the top three when patients search.

02

Patient reviews

A steady stream of real, recent reviews — the single highest-leverage signal for both how you rank and how many searchers actually book.

03

AI-powered automations

Smart follow-up, review-request timing, and patient reactivation that keep your presence active without eating your time.

002 / How It Works

Google doesn't just count reviews. It counts when they happened.

To choose which practices land in the top three on Maps, Google weighs three things together. Most owners obsess over the first two and miss the one that actually moves rankings.

Signal 01

Volume

How many reviews you have. Important — but plenty of practices with hundreds of reviews still sit on page two.

Signal 02

Rating

Your average star rating. It shapes whether searchers trust you — but on its own it won't lift your position.

Signal 03 · the one that's missed

Recency

A wave of fresh, recent reviews signals an active, trusted practice — and it's heavily weighted in who makes the top three.

Free offer

Start with a free review revival.

We reach back out to your past patients and bring in a wave of fresh, recent reviews — at no cost, so you can see exactly how we work before you commit to anything.

Claim the free offerNo contract. No pitch deck. Just a wave of reviews.
Founder & Esthetician

"I've worked inside aesthetic practices. I know exactly what makes a patient choose you."

Michelle Bergman
Founder, Velvet Local
003 / The Difference

Built by someone who actually knows this world.

Michelle Bergman is an esthetician. She built Velvet Local because she's worked inside aesthetic practices and knows exactly what moves the needle for them.

Solo and small-team aesthetic practices are our entire focus. Everything we do is built specifically for this industry, shaped by how aesthetic patients actually choose.
We've worked inside aesthetic practices ourselves. That lived experience shapes what we prioritize and how we guide your marketing toward the patients you want.
We start with your goals, your market, and what would move your practice forward, then build around exactly that. You only ever invest in what helps you grow.
004 / Results

Real outcomes for real practices.

2,600%+
Ranking lift across one practice's target keywords
2,700+
Profile actions for one practice in a single month
Top 3
On Maps for every target keyword in a competitive market

Local rank tracking across the map, search term by search term. Each dot is a spot on Google Maps — red is buried past the top 20, green is top three. Same practice, a few months apart.

BuriedTop 3
PRP treatment near me — Google Maps ranking grid, before and after
"PRP treatment near me"Buried → top 3
Tattoo removal — Google Maps ranking grid, before and after
"Tattoo removal"5 months later
Dermaplane — Google Maps ranking grid, before and after
"Dermaplane"4 months later
Microdermabrasion — Google Maps ranking grid, before and after
"Microdermabrasion"4 months later

"From invisible to booked out."

Solo wellness practice · Southwest US
2,600%+ ranking lift

"The profile became a real patient acquisition channel."

Anonymous practice · month two
2,700+ profile actions · one month

"First page for every search that matters in our city."

Practice in a competitive mid-size market
Top-3 Maps for every target keyword · 3.5 months

Individual client results. Numbers verified by Google Business Profile and Maps screenshots, available on request.

005 / Common questions

What med spa owners ask about marketing.

Ask us anything
We build and manage the digital presence that brings patients to you — local search rankings, patient reviews, AI-powered automations, and the online infrastructure that turns searches into bookings. We work exclusively with aesthetic practices, so everything is specific to this industry.
Most agencies learn your industry from the outside. Velvet Local was founded by an esthetician who has worked inside aesthetic practices. That context changes everything — from what we prioritize to what we don't sell you.
Reviews are a primary signal Google uses to rank local practices — and recency is weighted heavily, not just total count and star rating. A steady stream of fresh reviews signals an active, trusted practice and helps you hold a top-three Maps position. It also influences how many of the people who find you actually book.
It depends on your market, your starting point, and what we focus on. Most practices reach the top three on Google Maps within 60 to 90 days — some faster, some closer to four months. We set clear expectations in the first conversation and track against them.
Every engagement is custom. We discuss your goals, your market, your current online presence, and what's actually missing before recommending anything. You'll never pay for something your practice doesn't need.
Yes — Velvet Local was built for practices like yours. Solo and small-team aesthetic practices are our focus. Larger multi-location groups have enterprise agencies; solo owners deserve a partner who understands their scale and their goals.

The practice people search for first.

It starts with your Google presence. Let's build it.

Book a conversationEmail michelle@velvetlocal.com